IdentiSwap: Exposing the Bias in YouTube Recommendations
IdentiSwap is a browser extension designed to shed light on the filter bubble phenomenon on popular online platforms, specifically YouTube. Developed by kasnder, this free Chrome add-on aims to provide users with a glimpse into the recommendations that a first-time visitor would see, in contrast to the personalized suggestions they are usually presented with.
It is important to note that IdentiSwap has not been officially endorsed or certified by YouTube, LLC. The rights to the YouTube name and brand belong to their respective owners. This project is purely for research purposes and does not have any commercial affiliation.
By using IdentiSwap, users can gain a better understanding of the potential bias and limited perspectives that are embedded in the algorithm-driven recommendation system of YouTube. This tool serves as a valuable complement to the regular video recommendations, allowing users to step outside their personalized filter bubble and explore a broader range of content.
